Blogs serve as captivating medium for sharing information, acting as invaluable tools for broadcasting valuable insights to targeted audiences. Imagine if your blog not only serves the purpose of sharing information but also generates income for you. To ensure your blog generates substantial revenue, it’s imperative that it ranks highly on search engine result pages (SERPs) such as Google or Bing. Here is our exhaustive guide on How to Write a High Ranking Science Blog Post! Written by our proficient content strategist, this guide will help you achieve optimal visibility and engagement.
Content by: Atir Naeem Qurashi
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Introduction:
Following are the areas we’ll be discussing in today’s session:
- Importance of writing high-ranking blog posts
- Google’s latest update that affected content writers and caused panic
- What makes a blog post rank high
- SEO fundamentals
- Content intentions
- Importance of keywords
- Research and Planning for better content
- Writing Compelling Content
- Call to Action
Ok, so
Why do we write blogs, what is the end result, and what are our intentions?
Ask these following 4 questions from yourself before starting to write any piece of content.
- Why I need to create content?
- For whom? Who is the audience?
- What is my audience searching for?
- Am I writing to give information, or I want to sell my product or service?
So, by answering these questions you’ll have a clear headshot on what are you going to produce the content for?
Now Lets discuss the
Importance of writing high-ranking blog posts
Writing high-ranking blog posts is important for several reasons:
So few of the reasons are, such as:
1. Increased Visibility: High-ranking blog posts are more likely to appear on the first page of search engine results. This increased visibility means more people are likely to see and click on your content, ultimately driving traffic to your website. That’s what we want, right?
Next is
2. Greater Authority: When your blog posts consistently rank high in search results, it establishes your website as an authority in your niche or industry. People are more likely to trust and engage with content from websites that consistently rank well.
Number 3 is
3. More Organic Traffic: High-ranking blog posts attract organic traffic from search engines, meaning you don’t have to rely solely on paid advertising to drive visitors to your site. Organic traffic tends to be more sustainable and cost-effective in the long run.
Next point is
4. Enhanced Credibility: Ranking high in search results lends credibility to your content and your brand. Users often perceive top-ranking pages as more trustworthy and reliable sources of information.
5th reason is the
5. Increased Leads and Conversions: High-ranking blog posts can help generate leads and conversions for your business. When your content addresses the needs and interests of your targeted audience, and ranks well in search results, it can drive qualified traffic to your site, increasing the likelihood of conversions.
Lets discuss
6. Long-Term Benefits: Well-optimized blog posts can continue to rank well in search results over time, providing a steady stream of traffic and potential leads long after they’ve been published. This long-term visibility can have a growing effect on your website’s overall success.
finally
7. Competitive Advantage: In competitive industries, ranking high in search results can give you a competitive edge over other businesses, competing for the same audience. By consistently producing high-quality, high-ranking content, you can establish yourself as a leader in your field and stay ahead of the competition.
Overall, writing high-ranking blog posts is essential for increasing visibility, building authority, driving traffic, generating leads, and ultimately growing your business online.
Here I would like to discuss a recent incident in blogging market that caused a wide disturbance in the industry.
Since the birth of ChatGPT mostly blog writers, were engaged in the practice of getting blog post written by ChatGPT solely. What they used to do was to simply give a prompt in ChatGPT like: “write a blog post on XYZ topic”, and within few seconds their post was ready. But after the recent google update of March 2024, most of such AI written blog-based websites are affected so much, that all those websites lost almost all their traffic and hit to zero website visitors, resulting in loss of revenue, and loss of assets. That’s a shame!
What is the reason for this google update that caused a huge dip for AI content written blog-based websites? even many human written websites also got effected by this dip.
That’s because the content’s value for the readers?
In simple words content written by AI is not that valuable because all the information AI generators provide is already available on the web, then what’s new in it? unless you put some real efforts to add value in it, and make something new out of it, so the content becomes useful.
However, There are many examples of AI written blog-based websites that did not get affected. Why because writers were smart enough to add some useful contents and made it valuable for readers. And the best value comes from your own experience if you add something with your firsthand expertise: it works like a charm, because that is something not available on the internet. That is what google is searching for, to provide it to the audience. This way your content may have the chance to rank on first page of the google or even the very first post google would show on a certain keyword search would be yours.
Google analyzes yours or anyone’s website as per users or visitors’ engagement. If the visitors of your website are satisfied with your content, it is like, when they visit your website for some specific content and then they don’t search for the same content in other webs, it means they have got the required information they came for. Now that’s what google wants from your web contents.
So, our main concern is to create valuable content:
Next we’ll be discussing:
What makes a blog post rank high?
Several factors contribute to a blog post ranking high in search engine results. Here’s an overview of key elements:
On the top is
1. Relevance: The content of the blog post should be highly relevant to the search query entered by users. This means addressing the topic comprehensively and directly answering the user’s query.
Next point is
2. Quality Content: High-quality content is crucial for ranking well. This includes well-written, engaging, and informative content that adds value to the reader. Content should be original, well-researched, and free from grammatical errors.
Now, 3rd point is
3. Keywords: Incorporating relevant keywords into the content, helps search engines understand what the blog post is all about. However, it’s important to use keywords naturally and avoid keyword stuffing, which can negatively impact rankings.
4. Freshness: Search engines often prioritize fresh and up-to-date content, particularly for topics that require timely information. Try to explore latest research on the topic you want to write about, so you don’t miss any updated information.
By focusing on these factors and creating high-quality, relevant content, you can increase the likelihood of your blog posts ranking higher in search engine results pages (SERPs).
Now lets discuss SEO,
Understanding SEO Basics
Definition of SEO (Search Engine Optimization)
SEO, or Search Engine Optimization, refers to the practice of optimizing a website or web page to improve its visibility and ranking in search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by ensuring that it appears prominently in search engine results when users enter relevant queries or keywords.
Now what is keyword?
Keyword is a term used in digital world, these are the words and phrases that people type into search in a search engine or search bar.
Why are the keywords so important?
Keywords are crucial in various aspects of digital marketing and online visibility. Here’s why they are important:
1. Search Engine Optimization (SEO): Keywords are fundamental to SEO. They are the terms and phrases that users enter into search engines when looking for information, products, or services. By strategically incorporating relevant keywords into your website’s content, meta tags, and other on-page elements, you can improve your website’s visibility in search engine results pages (SERPs) and attract organic traffic.
2. Content Strategy: Keywords play a central role in content strategy. They help you understand what topics and themes your target audience is interested in and what questions they are asking. By conducting keyword research, you can identify the most relevant and valuable topics to create content around, ensuring that your content addresses the needs and interests of your audience.
3. Brand Visibility and Recognition: Consistently using specific keywords related to your brand, products, or services can help increase your brand’s visibility and recognition online. Over time, as your content ranks well for these keywords, users may come to associate your brand with those topics, establishing your authority and credibility in your industry.
4. SEO tools: There is a large number of tools available on the web to improve the SEO of your blog posts, (e.g., Google Keyword Planner, SEMrush, Moz, Ahrefs, and many more). This is another important topic, we will discuss it in other post.
In summary, keywords are essential for improving search engine visibility, guiding content strategy, , enhancing user experience, conducting competitive analysis, building brand recognition, and measuring performance in digital marketing efforts.
Research and Planning for High Ranking Science Blog Post
Research and planning are crucial steps in creating a successful blog post. Here’s a step-by-step guide on how to conduct research and plan your blog post effectively:
1. Identifying your target audience: Define Your Audience; Understand who your target audience is, their interests, preferences, and pain points. This will help you tailor your blog post to meet their needs and interests. For example your targeted audience is the people who want to learn about water purification technologies. Now you’re clear about the topic you have to search about.
2. Choose a Topic: Brainstorm topics that are relevant to your audience and align with your expertise or niche. Consider trending topics, frequently asked questions, or industry-related news that you can provide valuable insights on. Lets say as per our targeted audience interests, our topic is: what are the cheapest ways to purify water?
Also one thing is to be clear about the intent of your blog, is it being written with marketing/ commercial intent or with informational intent. With informational intent, we mean to provide readers a blog that contains insights on some useful information, by which we potentially want to get our web monetized by running ads through ad-companies like, AdSense, Ezoic, Adx and Mediavine etc. With marketing/ commercial intent we mean to sell our product or services, by reading our compelling blog our audience will potentially become our customers or clients. Right!
3. Conducting keyword research:
this is the most crucial step for writing a blog post.for Keyword research think about common questions, pain points, or trends within your industry that you can address in your blog post.
A. Generate Seed Keywords: Come up with a list of seed keywords related to your chosen topic. These are general terms or phrases that describe the main theme or subject of your blog post. You can use tools like Google Autosuggest, Google Trends, keywords-everywhere or Answer the Public to generate seed keywords.
B. Use Keyword Research Tools: Utilize keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest to expand your list of seed keywords and gather valuable insights. Enter your seed keywords into these tools to discover related keywords, search volume, competition level, and other metrics to make your High Ranking Science Blog Post.
C. Consider Long-Tail Keywords: Long-tail keywords are longer and more specific phrases that typically have lower search volume but higher intent. They often target users who are further along in the buying process and have a clearer idea of what they’re looking for. Incorporate relevant long-tail keywords into your list to capture niche traffic.
D. Analyze Competitor Keywords: Analyze your competitors’ websites and blog posts to identify keywords they are ranking for and topics they are covering. This can help you identify gaps or opportunities where you can provide unique insights or target underserved keywords. For this purpose check first 3 web pages on google search and collect their headings and sub headings, this gives a strong data for keywords clustering, now you know what are the major areas in that topic you have to cover, and by analyzing competitor webs you can create a unique content that fills all those gaps present in those individual websites. It will make your content more in-depth and comprehensive, that urges google to rank in its SERPs.
E. Prioritize Keywords: Prioritize your list of keywords based on relevance, search volume, competition, and alignment with your content goals. Focus on targeting a mix of high-volume, medium-volume, and long-tail keywords to diversify your traffic sources.
4. Creating a content outline or structure of your blog post. Create headings and sub headings by incorporating all the keywords and content areas to be covered, keeping in mind the topical hierarchy. Like what things to be discussed earlier and what afterwards. This will help you organize your thoughts and ensure that your content flows logically from one point to the next.
5. Gather Information: Conduct thorough research to gather information, data, statistics, and examples to support your points. Use credible sources such as industry reports, academic journals, expert interviews, or reputable websites.
Writing Compelling Content
1. Crafting an attention-grabbing headline: Create Engaging Headlines and Hooks: Craft attention-grabbing headlines and introductory hooks that pique the reader’s interest and encourage them to continue reading. With our topic selected, following is the example of headline and hook:
Headline: “Thirsty for Savings? Discover the 7 Cheapest Ways to Purify Water Today!”
Hook: “Ready to quench your thirst for savings while staying hydrated? Dive into our comprehensive guide and unlock the wallet-friendly secrets to purifying water on a budget. From DIY solutions to ingenious hacks, we’ve got your thirst—and your budget—covered!”
2. Featured Snippets:
Featured snippets are selected search results that appear at the top of Google’s search engine results page (SERP), positioned above the organic search results. They provide users with a concise answer to their query extracted from a webpage, along with a link to the source. That shows always a High Ranking Science Blog Post.
There are several types of featured snippets:
Paragraph Snippets: These are short paragraphs extracted from web pages that directly answer the user’s query. They typically appear in response to informational queries.
List Snippets: These snippets present information in a bulleted or numbered list format. They are often used for queries related to step-by-step instructions, recipes, or lists of items.
Table Snippets: Table snippets display information in a table format, making it easy for users to compare different options or data points. They are commonly seen in response to queries related to statistics, comparisons, or pricing information.
Video Snippets: Video snippets feature a thumbnail image and a brief description of a video relevant to the user’s query. They provide users with the option to watch a video directly from the search results.
Featured snippets are highly valued by website owners and marketers because they occupy a prominent position on the Google Search Engine Results Page (SERP), increasing visibility and driving organic traffic to the source webpage. To increase the likelihood of your content being featured in a snippet, it’s essential to provide clear, concise, and well-structured answers to commonly asked questions within your niche or industry. Additionally, optimizing your content for relevant keywords, using structured data markup, and providing authoritative information can improve your chances of appearing in featured snippets.
3. Incorporating multimedia elements (images, videos, infographics): It is extremely important to put some visual data to keep the audience interested and informed, otherwise they’re going to get tired of reading long paragraphs, unless there are some eye-catching infographics, tables, charts to make it aesthetically appealing.
4. Ensuring accuracy and credibility of information: This is another extremely important point to keep your information accurate and credible, that’s why I told you to go through some journals, books, and reputable websites.
5. Call to Action (CTA): Determine what action you want readers to take after reading your blog post and include a clear call to action, whether it’s clicking on the link to buy your product or course, subscribing to your newsletter, downloading a resource, or contacting you for more information.
6. Proofreading and Editing: Before publishing your blog post, carefully proofread and edit it for grammar, spelling, and clarity. Ensure that your content is well-written, error-free, and easy to understand.
Following are few more steps to take care of your comprehensive SEO Strategy:
Optimizing SEO for High Ranking Science Blog Post
1. Incorporating keywords naturally throughout the content
2. Writing meta titles and descriptions
3. Optimizing images with alt text and descriptive filenames
4. Internal and external linking strategies for High Ranking Science Blog Post
5. Improving page load speed and mobile-friendliness
Promotion and Distribution
1. Leveraging social media platforms
2. Building backlinks through outreach and networking
3. Repurposing content for different channels (e.g., email newsletters, podcasts)
4. Engaging with your audience through comments and discussions
Analyzing Performance for High Ranking Science Blog Post
1. Tracking key metrics (traffic, engagement, conversions)
2. Using analytics tools (Google Analytics, Google Search Console)
3. Identifying areas for improvement based on data
4. Iterating and optimizing future blog posts based on insights
By following these steps and investing time in research and planning, you can create blog posts that are well-targeted, informative, and engaging, ultimately driving traffic and engagement to your website.
Also read: How to get job in industry after BS / MSc Chemistry?
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